Government To Allow TV Product Placement

(Reuters) – THE UK GOVERNMENT will allow product placement on television programmes, lifting a ban it upheld six months ago, the BBC reported.

The move to allow independent broadcasters to take payments for displaying commercial products during shows will be announced next week by Culture Secretary Ben Bradshaw, the corporation reported on its website without naming sources.

Lifting the restrictions, which will remain in force for children’s television and BBC programmes, could generate annual revenues of up to £100 million ($167 million) a year for commercial broadcasters, the Daily Telegraph said.

Broadcaster ITV reacted with dismay in March when the government upheld the ban in the face of a sharp downturn in traditional advertising.

No one at ITV or the Department of Culture was immediately available for comment.

… (17/09/2009) – Media Damaged By ‘Dithering Government’

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